Client: Hero Hyena.

“A lifestyle community and magazine taking new cultures outside”

Brand design.

Hero Hyena connects culture and nature, making it relevant and important. Hero Hyena specialises in consulting & creating opportunities for brands & environmental agents to achieve goals. As a new company Hero Hyena needed a brand identity that was creative, playful and impacting. I created a visual identity centred around the nostalgic pop-culture at the heart of Hero Hyena’s company. The brand logo, always seen at an angle is a nod to the collection stickers of football fans and card collectors alike. Utilising key colours in a soft fade, the design is punchy, with the opportunity of being seen in different materials. In this instance, the decks and layout design are created in a simplistic grid and consistent style. These decks are key to demonstrate their potential so new clients can flick through ideas.