Client: Hero Hyena.

“A lifestyle community and magazine taking new cultures outside”

Brand design, creative direction, stationary design, merch design.

Hero Hyena connects culture and nature, making it relevant and important to all ages. Hero Hyena specialises in consulting & creating opportunities for brands & environmental agents to achieve goals. As a new company Hero Hyena needed a brand identity that was creative, playful and impacting. We created a visual identity centred around the nostalgic pop-culture at the heart of Hero Hyena’s company. The brand logo, always seen at an angle is a nod to the collection stickers of football fans and card collectors alike. Utilising key colours in a soft fade, the design is punchy, with the opportunity of being seen in different materials. In this instance, the decks and layout design are created in a simplistic grid and consistent style. These decks are key to demonstrate their potential so new clients can flick through ideas.